ACHIEVEMENTS

World Trade Week 2011

OBJECTIVES:

• Provide entrepreneurs and international companies with the latest information on available jobs and business opportunities in international trade.
  
  
• Promote Miami as the “Trade and Logistics Center of the Americas”.

ACHIEVEMENTS:

• 882 International Business Executives attended 13 events
  
  
• Distributed over 100,000+ postcards in English & Spanish and e-mail blasts to promote World Trade Week
  
  
• Event attendance as follows:   
  
  
  • 196 persons: “Breaking Down Barriers to International Trade” Forum
  • 91 persons: “Opening Reception” for World Trade Week
  • 42 persons: Tour Port of Miami, May 23rd
  • 51 persons: Tour Port of Miami, May 27th
  • 24 persons: Special Tour to Learn “How a Box of Flowers Enters the US Market in Miami, Clears US Customs, is Transported to Importers/Distributors and Trucked to US Destinations
  • 32 persons: Tour Miami International Airport’s Cargo Operations
  • 37 persons: “Social Media – How to Make it Work for Your Business”
  • 118 persons: Tour the Miami River and Its Cargo Operations and Warehouses
  • 18 persons: “Free Trade Now!” The Importance of Free Trade Agreements in the Past (Canada, Mexico, & US) and Now (Colombia, Panama and South Korea)”
  • 41 persons: Luncheon Sponsored by Miami Intl. Airport Focused on “The Latest Trade Stats, Trading with Brazil” and Providing Opportunities to Meet Miami’s Leading Freight Forwarders and Brokers
  • 55 persons: “Learn about the Variety of Export Services That Are Available”
  • 39 persons: “Global Intelligence Briefing: Financing Opportunities for South Florida Businesses”
  • 138 persons: Rally for Colombia Luncheon

MEDIA PLACEMENT AND COVERAGE:

• 8 advertisements in local newspapers (Miami Herald & El Nuevo Herald)
  
  
• 1 article in the Miami Herald
  
  
• 1 editorial in the Miami Herald
  
  
• 1 article in Miami Today
  
  
• 2 press releases were released
  
  
• 22 Spots radio announcements
  
  
• Revised FTA flyer to include Panama and So. Korea for distribution at all events

SPONSORS:

• 23 Sponsors: APL, CAMACOL, City of Doral, City of Doral Business Development Advisory Board, Enterprise Florida, Inc., el Nuevo Herald, Florida East Coast Railway, Florida International Bankers Association, Gateway Florida, Greater Miami Chamber of Commerce, Greater Miami Convention & Visitors Bureau, Miami-Dade County, Miami Free Zone, Miami International Airport, Miami River Marine Group, POMTOC, Port of Miami, Seaboard Marine, Sandler Travis & Rosenberg, P.A., Seaboard Marine, South Florida Container Terminal, The Miami Herald and World Trade Center Miami
  
  
• 30 Participating Organizations: APL, Association of Floral Importers of Florida, CAMACOL, City of Doral, City of Doral Business Development Advisory Board, Colombian American Chamber of Commerce, Enterprise Florida, el Nuevo Herald, Florida Customs Brokers & Forwarders Association, Florida East Coast Railway, Florida Export Finance Corporation, Florida Intl. Bankers Association, Gateway Florida, Greater Miami Chamber of Commerce, Greater Miami Convention & Visitors Bureau, Miami Dade County, Miami Free Zone, Miami International Airport, Miami River Marine Group, Office of Economic Development and Intl. Trade of Miami Dade County, Port of Miami, POMTOC, Sandler, Travis & Rosenberg, P.A., Seaboard Marine, Small Business Administration, South Florida Container Terminal, The Beacon Council, The Miami Herald, US Export Assistance Center – South Florida & World Trade Center Miami